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Marketing Manager Wappingers Falls, NY

Marketing Manager (EMS)

Wappingers Falls, NY

Position Overview:

  • Responsible for downstream product marketing for the RQI Partners EMS portfolio, with a focus on brand, positioning, education, sales enablement, demand generation and customer impact success
  • Maintain deep understanding of the market and a discipline of customer knowledge and empathy with a focus on the customer’s clinical quality and competency needs.
  • Serve as marketing participant on the launch teams for new products and enhancements and ensure go-to-market readiness.
  • Contribute to the readiness and success of sales channels and enhance the impact of RQI for hospitals and health systems to save more lives.

Accountable for:

  • Driving market campaigns and activities to generate and nurture leads, acquire and maintain customers and reach financial goals for the RQI Partners product portfolio.
  • Develop marketing collateral, content, and tools and provide training and support to the sales channel to ensure readiness to successfully sell.
  • Develop educational tools and best practices for RQI accounts to improve administration, utilization and RQI impact to help save more lives
  • Maintain internal relationships and collaboration for the successful development, representation, market introduction and promotion of the RQI EMS
  • portfolio and recognition of RQI accounts.

Required Skills and Competencies

  • Bachelor’s Degree required in a relevant subject – eg business or marketing
  • Minimum 5 years experience in product management, marketing or related area
  • Public safety and or healthcare marketing desirable.  EMS provider experience desirable.